JBL and Vivendii are launching a unique fashion line exploring the Afrobeats movement.
The Afrobeats Capsule Collection combines Vivendii’s signature gradient and tie-dye-inspired fashions with JBL’s vibrant colours. The series draws inspiration from traditional Nigerian plastic buckets and bowls, as well as the orange colour of the JBL emblem.
Along with t-shirts, tracksuits, coats, and backpacks, the collection has a striped football jersey designed to honour Virgil van Dijk and the emerging trend of personalised jerseys.
The fashion collection is supplemented by colourful, limited-edition versions of some of JBL’s most popular products, including the JBL PartyBox 310 and JBL Charge 5 Wi-Fi.