The legendary Real Madrid player Vini JR has announced that, as a co-owner of LOUD, he is entering the e-sports industry.

Vinícius Junior, a Brazilian player for Real Madrid, is currently a co-owner of LOUD, a Brazilian e-sports firm. Vini Jr.’s collaboration with LOUD, according to a news release from the organisation, aims to “create content, elevate youth sports, and accelerate educational programs in the region.”

Even though Vini Jr. is only 23 years old, he already holds a significant position in both Brazilian sports and Real Madrid. In seven years, he has tallied sixty-three goals for the Spanish team.

Now a co-owner of LOUD, Vini Jr. expressed satisfaction with the e-sports organization’s cooperation, saying, “Partnering with LOUD was a perfect fit.” Together, we’ll create amazing content, advise young gamers to prioritise their education, and support the upcoming generation of athletes—whether they’re on the pitch or the screen.

“Vini Jr. shows how gaming culture is expanding beyond screens and into fashion, sports, and even social causes,” says Bruno Bittencourt, cofounder of LOUD.

According to Bruno, the two will “exercise that new identity by creating original content, promoting youth education, and coming up with innovative ideas to enhance communities throughout Latin America and Brazil.”

The Real Madrid player has joined LOUD, a rapidly expanding collective that began by creating videos for Free Fire. Because of its large fan base, LOUD is well-known in the e-sports world. It is the defending champion of the VCT Champions tournament in 2022 and has won three titles in the Brazilian League of Legends competition, CBLOL.

Vini Jr.’s interest in video games has been growing. The player has accomplished a great deal in this field, including collaborating with PlayStation and EAFC and even appearing on the game’s cover for 2024.

The athlete owns and operates a social and training centre for Brazilians who are denied opportunities. Additionally, the centre has published a book opposing racism to assist Brazilian schools in enhancing the equity and inclusivity of their curriculum. Through this collaboration, LOUD will enhance its early education efforts, introduce fresh content, and expand the tool’s user base.

Co-owner of a well-known esports organisation, Vini Jr. of Real Madrid | ONE Esports

Tennis player Daniil Medvedev signed M80, while Lionel Messi joined KRÜ. Vini JR is currently the third athlete that plays conventional sports.