Sadio Mane, a well-known former Liverpool football player, has partnered with New Balance to launch the highly anticipated Alpha Flair product line.

Mane shows the avant-garde shoe company in a new way, using a sequence of eye-catching promotional images.

The eye-catching photographs highlight Mane’s personality and competence, as well as the Alpha Flair brand’s distinct look and feel.

Mane’s collaboration with New Balance not only celebrated the convergence of fashion and athleticism, but it also demonstrated his considerable influence off the pitch.

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New Balance releases The ‘Alpha Pack’ in collaboration with Neymar Sports.