Lionel Messi, a football player, has been designated J&T Express’ global brand ambassador. Messi inspires athletes of all ages because he is a humble, industrious, and determined individual who embodies the values that define J&T Express.

 Lionel Messi, a football superstar and global sporting icon, has been chosen the first global brand ambassador for logistics company J&T Express. The seven-time Ballon d’Or winner understands J&T Express’ never-ending pursuit of perfection and perseverance.

Messi’s significant contributions as the team’s leading scorer illustrate his belief in giving back to society, similar to J&T Express’ commitment to supporting the communities in which it operates. When asked about his achievements both on and off the pitch, Messi credited his teammates’ teamwork. In accordance with this, J&T Express collaborates with local network partners to provide the best technology-enabled solutions to customers across all of its global markets.

Messi will help raise J&T Express’s profile as a leading logistics provider, an all-in-one e-commerce expert at every stage of the supply chain, and an ardent believer in and doer of the “better together” philosophy as part of his partnership with the company.”We are honoured and excited to collaborate with Lionel Messi as our global ambassador,” said Rachel Liu, J&T Express’s global branding director, in response to the announcement. His hard ethic, humility, and devotion are consistent with the values we uphold at J&T Express; he is an athlete who transcends generations.

 

Messi’s tenacity and accomplishment have inspired many individuals. Our key ideals of building a compassionate, accountable, and long-term firm are deeply connected with this.J&T Express has made significant progress since its inception. We are very much alike in our enthusiasm and will to always better ourselves. J&T Express aspires to create logistical solutions that link its customers to the world, much like the sport of football unites millions throughout the globe.

“I am excited to be a part of this journey,” Messi stated.In its pursuit of a role in the revolution of the logistic service value chain, J&T Express has partnered with Messi to increase the visibility of the J&T brand and raise awareness of J&T products and services.With Messi’s signing on board, logistics provider J&T Express is kicking off a number of activations leading up to the holidays and the new year, including a social media campaign with the hashtag #JTBetterTogether.