Is there anything LeBron James isn’t capable of? He is without a doubt among the greatest players to have ever worn an NBA uniform. However, LeBron’s acting prowess is what’s garnering attention these days rather than his basketball prowess. James’s most recent partnership with Taco Bell, an astonishing $38 billiоn brand, has fans both excited and laughing.

In the most recent Taco Bell ad, LeBron James displayed his acting prowess alongside Jason Sudeikis. The role that Sudeikis played as Ted Lasso on Apple TV is well-known. The commercial promotes the Cantina Chicken Crispy Taco, which is available in Taco Bell’s $5 Discovery Box on Tuesdays, and gives sitcoms a lighthearted spin. Fittingly, this marketing campaign is called “Taco Twosday.”

A preview of the ad was also shared by LeBron James on his official Instagram account. “Taco Tuesday’s the best!!!” is how he captioned the photo. Yes, Jason? LeBron’s marketability was evident as his post received over 50,000 likes in less than an hour. Hardik Pandya, an Indian brand ambassador, is also featured in the campaign.

Taco Bell’s choice to launch a marketing campaign centered on “Taco Tuesday” could pay off. After all, a well-publicized legal strugglе to free the phrase “Taco Tuesday” involved Taco Bell and LeBron James.

LeBron James, Taco Bell, and the strugglе for “Taco Tuesday”

LeBron James joined Taco Bell in their figҺt to free the term “Taco Tuesday” back in May of 2023. Since 1989, 49 states have held the trademark for “Taco Tuesday” from Taco John’s, a Mexican restaurant franchise with its headquarters in Wyoming. In order to nullify the federal trademark registrations for “Taco Tuesday,” LeBron and Taco Bell filed a lawsuit through the USPTO Trademark Trial and Appeal Board.

LeBron James said, “‘Taco Tuesday’ is a tradition that everyone should be able to celebrate,” in a Taco Bell public statement. Everybody, including eateries, families, and companies. Taco Tuesdays are a festival that should belong to everyone since they offer chances for people to connect in a variety of ways.

Taco John chose to give up trademark registration for “Taco Tuesday,” and King James and Taco Bell won their legal bаttle on July 19, 2023. Taco John declared in a statement that they are “lovers, not fighters.” Nonetheless, Taco John was the trademark holder in 49 states, therefore New Jerseyans were still prohibited from using the term. However, Gregory’s Restaurant and Bar, located in New Jersey, abandoned its trademark registration on October 24, 2023. This indicated that all 50 states in the United States are free to use the phrase.