To expand its presence in the Canadian market, LeBron James has enlisted the help of Drake to promote Lobos 1707 Tequila. The partnership was celebrated with a star-studded party in Toronto before the Lakers-Raptors game.

LeBron James, known for his discerning taste, has been seen enjoying Lobos 1707 Tequila, highlighting the brand’s goal of creating opportunities and giving a voice to like-minded individuals in the spirits industry. The brand’s expansion into Canada marks a significant milestone for the small, independent firm.

The Canadian celebration for Lobos 1707 was attended by numerous celebrities, including special guest Drake, who has recently been involved with the brand. Digeo Osorio, the founder of Lobos 1707, and Vinay Virmani, partner and chief content officer of UNINTERRUPTED Canada, were also present, along with Fred VanVleet of the Toronto Raptors and other important investors.

LeBron James’s fellow NBA colleagues, Carmelo Anthony, Anthony Davis, and Russell Westbrook, were also in attendance at the event before the Lakers’ game against the Toronto Raptors. Here are some photos from the memorable occasion.

Overall, the collaboration between LeBron James, Drake, and Lobos 1707 Tequila showcases the brand’s ambition to expand its reach and establish a foothold in the Canadian market, while providing an enjoyable experience for enthusiasts of quality tequila.