Jordan Brand to Launch Tatum 2 Signature Shoe in ‘Momma’s Boy’ and ‘Vortex’ Colorways Share

Jayson Tatum, the NBA player for the Boston Celtics, had an eventful Christmas. Not only did his team win against the Los Angeles Lakers on Christmas Day, but he also unveiled his second signature shoe with Jordan Brand, called the Tatum 2.

Tatum expressed his excitement about having his own signature shoe, stating that it feels like a dream come true. The Tatum 2 was specifically designed with his playing style in mind, which focuses on dominating opponents at the rim and having precise accuracy on the court. Jordan Brand claims that the Tatum 2 is one of the lightest shoes in their performance portfolio and is created for aspiring athletes who are inspired by Tatum’s game.

Tatum 2 Momma's Boy

The sneaker’s design features large foam and textile pods strategically placed around areas of the foot that experience the most strain during basketball. The foam frame wraps around these pods to provide stability during multidirectional movements without compromising comfort or mobility. The outsoles of the Tatum 2 have a modified herringbone traction pattern to reduce weight and offer increased coverage where it’s needed most. The shoe also incorporates a patented Air Strobel technology to absorb impact from explosive movements, providing durability, flexibility, and improved responsiveness.

Tatum 2 Vortex

Aesthetically, the Tatum 2 showcases bold and fun elements inspired by ’90s basketball shoes. Tatum’s jersey number (0) and signature are featured on the heels, his “JT” logo is on the front of the tongue, and his son’s nickname, “Deuce,” is included on the inside. The phrases “Find A Way” and “Like Father, Like Son” are also incorporated into the shoe’s design.

The Tatum 2 will be available in kids’ sizes as well. Similar to the previous model, it will include a collapsible injected TPU tailgate system on the heel for easy wear and removal.

The first colorway of the Tatum 2, called “Momma’s Boy,” pays tribute to Tatum’s close relationship with his mother. It features an all-over pattern of her favorite flower, the white calla lily, and her favorite color, volt. This colorway will be available in adult sizing on March 5, 2024, along with associated clothing items such as T-shirts and a sweatshirt.

Following “Momma’s Boy,” the “Vortex” colorway will be released on April 4, 2024, in full family sizing. This colorway represents Tatum’s composed and steady demeanor under pressure, likening it to the center of a vortex.

The Tatum 2 will be priced at $125 for adult sizes, $95 for grade school sizes, $75 for pre-school sizes, and $55 for toddler sizes.