Jaylen Brown’s Lifestyle Business, 7uice, Finds a New Home in Boston’s Seaport. Former NBA All-Star Jaylen Brown celebrated the grand opening of his new retail space for his lifestyle business, 7uice, in Boston’s Seaport area. The event drew a large crowd, with Brown and his colleagues greeting fans, signing autographs, and introducing a new line of gear. The store will remain open for the next three months.

Attendees who arrived early were treated to complimentary items, and everyone had the opportunity to take photos with Brown and try out the latest 7uice products. Fans in attendance expressed their appreciation for the brand and their desire to attend the event, citing the merchandise style and the ethical values of the 7uice brand.

Brown and his foundation have been actively involved in various initiatives to bring about positive change, including collaborations with institutions like Boston’s Museum of Fine Arts and efforts to promote sustainable sourcing for the brand’s apparel. The event itself aimed to bring positive energy to the community and foster unity among people from different parts of the city.

Passionate fans went to great lengths to secure a spot at the front of the line, demonstrating their love and support for Jaylen. Celtics head coach Joe Mazzulla, a fellow Rhode Islander, received a special cheer from the crowd. Several Celtics players, including Grant Williams, Jayson Tatum, Derrick White, and Sam Hauser, also attended the event, creating a warm and cheerful atmosphere