Home Basketball The ‘Fresh Cut Business’ – Steph Curry’s Audacious Entry into the $11,000,000 Industry

The ‘Fresh Cut Business’ – Steph Curry’s Audacious Entry into the $11,000,000 Industry

Basketball — 02/15/2024

Steph Curry is no stranger to the business world. The NBA icon, known for his investments in software businesses and other industries, has shifted his focus to the lucrative American whiskey market.

Steph Curry on his own investment adventure

Curry’s latest endeavor, Gentleman’s Cut Bourbon Kentucky Whiskey, is poised to enter the staggering $11,825,000,000 whiskey industry.

The Gentleman’s Cut Bourbon Instagram account posted a video of its whiskey and Steph Curry getting a haircut.

The post title reads:”There’s never a bad time for a fresh cut.”The market for American whiskey has grown steadily over time. Bourbon, Tennessee, and Rye are popular whiskey varieties. The expanding supply of super-premium and ultra-premium goods, as well as demand for premium US whiskies, have been important driving forces behind this development.

2-Time NBA MVP Stephen Curry Launches Gentleman's Cut Kentucky Bourbon with Boone County Distilling - Distillery Trail

The whiskey industry has been one of the alcohol sector’s strongest performers, with a market value of little more than $10 billion in the 52 weeks before November 2021.

In recent years, the popularity of whiskey, particularly expensive Bourbon and Tennessee whiskies, has soared.

Stephen Curry’s Financial Portfolio Investments

Steph Curry has established himself not only on the court, but also in the business world. Curry’s net worth is $160 million, according to Celebrity Net Worth, and he has invested in 14 firms, including Unanimous Media. SnapTravel, an online travel booking tool, was his inaugural technical business.

Stephen Curry's Favorite Things Include Hoodies and Bourbon | Barron's

Unanimous Media, Curry’s media company, is one of his most significant undertakings. The company specializes on films about family, spirituality, and sports.

Another substantial investment is in Oxigen, which will start producing pH-balanced water with electrolytes and oxygen in 2020. The firm produces a drink that aids muscle recovery.

Steph Curry invested in TSM, an esports outfit, in 2018. Since then, the organization’s net worth has soared to $410 million, up from $250 million in 2018. Curry just invested in Tonal, an AI-powered home training system.

Gentleman's Cut Bourbon By Steph Curry | Delivery & Gifting

SC30 Inc. oversees the player’s financial portfolio, which includes his partnerships, investments, and humanitarian efforts. His most prominent relationship is with Under Armour, where he is one of their recognizable athletes.

Steph Curry makes more money outside of basketball than he does playing it, thanks to all of his successful businesses.