Steph Curry is not new to the business world. The NBA legend, famed for his investments in software companies and other industries, has now turned his attention to the lucrative American whiskey market.

Curry’s latest venture, Gentleman’s Cut Bourbon Kentucky Whiskey, is set to enter the astonishing $11,825,000,000 whiskey market.

The Gentleman’s Cut Bourbon Instagram account shared a video of their whiskey and Steph Curry receiving a haircut. The post title is:

“There’s never a bad time for a fresh cut.”

Over the years, the American whiskey market has continuously expanded. Bourbon, Tennessee, and Rye are popular whiskey kinds. The growing supply of super-premium and ultra-premium goods, as well as demand for premium US whiskies, have been major drivers of this development.

The whiskey industry has been one of the alcohol sector’s best performers, with a market value of little more than $10 billion in the 52 weeks before November 2021.

In recent years, the popularity of whiskey, particularly costly Bourbon and Tennessee whiskies, has skyrocketed.

Stephen Curry’s financial portfolio investments

Steph Curry has made himself known not only on the court, but also in the business world. Curry has a net worth of $160 million, according to Celebrity Net Worth, and has made investments in 14 companies, including Unanimous Media. SnapTravel, an online travel booking platform, was his first technological venture.

Unanimous Media, Curry’s media company, is one of his most important ventures. The company focuses on films about family, spirituality, and sports.

Another significant investment is in Oxigen, which will begin manufacturing pH-balanced water containing electrolytes and oxygen in 2020. The startup makes a drink that helps muscles recuperate.

Steph Curry invested in TSM, an esports group, in 2018. Since then, the organization’s net worth has risen to a staggering $410 million, up from $250 million in 2018. Curry has also just invested in Tonal, an AI-powered solution for home training.

SC30 Inc. oversees the player’s financial portfolio, which includes his partnerships, investments, and humanitarian efforts. His most prominent relationship is with Under Armour, where he is one of their recognizable athletes.

Steph Curry makes more money outside of basketball than he does playing it, thanks to all of his successful businesses.