HyperX, the gaming division of Kingston Technology Company, Inc., has announced the signing of renowned soccer player Casemiro as one of its gaming ambassadors. Casemiro, a four-time Champions League winner and a key figure in the Brazilian national team, will now use HyperX products during his gaming sessions.
In addition to using HyperX gaming gear, Casemiro will also be featured in the brand’s global advertising campaign titled “We’re All Gamers.” The campaign showcases ambassadors transforming into gaming heroes and embodying the spirit of gaming.
Casemiro’s inclusion as a HyperX ambassador is fitting, as he not only excels in soccer but also enjoys playing first-person shooter and basketball video games. He joins a prestigious lineup of ambassadors, including American football player JuJu Smith-Schuster, basketball players Gordon Hayward, Joel Embiid, and De’Aaron Fox, as well as Marco Reus of Borussia Dortmund and the German national team.
The partnership with Casemiro further strengthens HyperX’s commitment to gaming and esports, solidifying its position as a leading brand in the industry.