After Taylor Swift was spotted cheering on Travis Kelce during his team’s Sunday game against the Chicago Bears, Kelce’s profile took off. 

After spending time together covertly for months, the 33-year-old singer and the 33-year-old American football player were apparently dating this past weekend. This was their first public appearance together. 

In a span of just one day, Travis amassed over 300,000 social media followers, had a 400% surge in retail sales, and saw his jersey rank among the top five NFL best-sellers.

The phenomenon known as the “Taylor Swift effect” has gained popularity as Swifties show their support for the singer. With 3.1 million followers as of right now, Travis’s following is astounding. 

On X, formerly known as Twitter, sports and business investor Joe Pompliano posted: “Travis Kelce has had a busy 24 hours: Added 300,000+ social media followers, increased his NFL sales by 400%, and had seven catches for 69 yards and a touchdown. The Taylor Swift impact is that. 

The Swift impact is that! Since his new “girlfriend,” Taylor Swift, was spotted cheering him on during the Kansas City Chiefs’ game against the Chicago Bears, Travis Kelce’s profile has skyrocketed.

According to sources, the 33-year-old American football player and the 33-year-old singer had been spending time together covertly for months. Taylor was spotted at his game on Sunday.

Whoa! Sales of Kelsey’s Chiefs No. 87 jersey increased 400%, according to Fanatics.

Fanatics, via TMZ, reports that starting Sunday afternoon, sales of Kelsey’s Chiefs No. 87 jersey skyrocketed.

A Fanatics representative told TMZ Sports, “Travis Kelce was one of the top 5 selling NFL players yesterday and saw a nearly 400% spike in sales throughout the Fanatics network of sites.”

On the NFL Shop website, fans may purchаse a limited edition red replica Kelce jersey for $175, while a regular “player game jersey” costs $130.

Luckily for the Swifties, the NFL website offers 90-day refunds, so they should be able to get their money back if their relationship doesn’t work out. 

The singer’s influence was so overwhelming to the fans. “A 400%+ increase in sales is insаne,” one person commented. Swift supporters are fervent.

“Swift effect is insаne.” and “It might be worth it all now to end up in that break-up song.” 

Yes, that is the Taylor Swift effect. What is there for her to sаy? 

With Taylor looking on, Kelce turned up the heat, scoring a touchdown and leading the Chiefs to a tҺrilling 41-10 victory over the Bears. 

Although the precise day the two started dating in person is unknown, Travis suggested romance was in the works when he said on his New Heights podcast in July that he had wаnted to meet Taylor when he went to one of her Eras Tour dates.

The tight end revealed, “I wаnted to give Taylor Swift [a bracelet] with my number on it,” but he discovered that the singer was too focused on giving her best performance to have a conversation with her.

“I was a little bummed that I didn’t get to give her one of the bracelets I made for her, and I was disappointed that she doesn’t talk before or after her shows because she has to save her voice for the 44 songs that she sings,” he said.

Taylor intensified the burgeoning romance at Sunday’s game by showing up by herself, minus her customary bodyguards, to support Travis from a box.

Sources have made it clear that the couple is not “officially” dating. 

Taylor’s Eras Tour is now on hiatus; it returns to Buenos Aires, Argentina, on November 9.

The fact that Taylor, a standout for the Kansas City Chiefs, met his parents during the game on Sunday is another indication that they are becoming closer.

The hitman was spotted supporting his son Travis with his mother Donna, and Ed, Travis’s father, was also present.

Supportive: The Shake It Off singer smiled broadly at her admirers while observing Travis with his mother Donna.

Is Taylor present? At Sunday’s game, a Kansas City supporter carried a banner alluding to the burgeoning romance.

After the game on Sunday, Taylor and Travis seemed to keep their PDA to a minimum as they headed to the Prime Social Rooftop in Kansas City, but once inside the restaurant, witnesses saw them holding hands.

Taylor allegedly sat on the football player’s lap at one point, which heightened the PDA.

The dinner was only somewhat private because Travis’s mother Donna and other members of his family attended, along with a few of his teammates.

Entertainment Tonight was originally informed by an eyewitness that Travis was the one who had reserved the restaurant for the afterparty.

They claimed that Taylor, who was dressed in denim, had come and was seen dancing with Travis, enjoying some cocktails, and nibbling.

Another customer reported that the wait staff at ET restaurant informed them that there would be a “hard close” at 8 p.m. and that they would have to vacate the premises before to that time. The wait staff also distributed to-go boxes in advance of the deadline.

To lessen the discomfort, customers were given free cocktails at the restaurant’s sibling establishment.

The staff reportedly remained silent when some customers questioned if Travis and Taylor were connected to the shutdown.

After six years together, Taylor and her longtime partner Joe Alwyn called it quits in April. 

She briefly dated Matty Healy of The 1975, but they broke up in June.